Peer-to-Peer Fundraising Tips for Nonprofits

We need to recognize the value of raising the funds while a fundraiser tries to raise money for a charity. In peer-to-peer fundraising, however, it is the fundraiser who asks for donations. Not every fundraiser is an expert in fundraising, so it can be challenging at times and they may seem reluctant to do so.

Here are some approaches which fundraisers use in their events and campaigns to achieve better peer-to-peer fundraising performance from participants.

Give donors some personal attention: To find those who are not self-starters, use your nonprofit fundraising tools/site. They maybe signed up a month ago and didn't lift a thing. Sure, there are many zero-dollar fundraisers you'll be going through, but sending an encouraging email to those who struggle will help bring their enthusiasm to the fore. If they feel that they are not alone in this, and you are there to help.

Ask fundraisers to donate to their own campaign: If their fundraising page shows $0.00 raised, that is a stigma that causes fundraisers to give up early. If they even donate $20 to their own campaign, they will be vested in the cause. It becomes: I have done it, you too can. We've seen that in iConnectX those who donate themselves earn considerably more than those who don't.

Encourage fundraisers to ask for money: If fundraisers ask for donations of $200, research shows they are more likely to receive donations of $200 than donations of $50 and $100. Having their fundraising sum rise quicker is a positive boost for raising more. 

Have them set a reasonable goal and raise it later: When they can't get their fundraising off the ground, unattainable goals are self-defeating to a fundraiser. Have them start with the least number. Have them raise him when they hit it. Their success is something they can share and it will inspire more donations.

Peer-to-Peer Fundraising

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