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6 Unique Fundraising Ideas for Nonprofits | iConnectX  Unique Fundraising Ideas for charity all the year s  1. Find out more about your donors Just like in any venture that you are planning, the first important thing is to understand about the donors, your target audience for fundraising ideas . Understanding about the donors helps you to plan and strategize the efforts for your donors resulting in favorable outcome. If you are planning to create a customized fundraising campaign, it is advisable to understand your audience completely before setting up any campaign. A customized campaign after understanding the target audience helps to reach more accurately and increase the conversion rate. A study by Campbell and Company at the Center on Philanthropy at Indiana University reveals an interesting fact that irrespective of factors such as income, education, and religiosity, donors across all generations donate the same amount to charity . The good news for nonprofi...

3 Tips to Improve Your Fundraising through Great Storytelling Storytelling isn't just for the books. As a nonprofit, sharing your story, as well as the stories of those you help, your donors, and those who work for you, can have a major impact on your success as an organization. Whether it's posting a video testimonial to your  Facebook  page, letting a donor take over your Instagram account, or writing a blog or case study about your recent mission trip to Guatemala, the right story told the right way can inspire donations, raise awareness for your cause , and even help retain existing donors for the long haul.  Don't believe us? Here's what we've seen storytelling do for nonprofits and charities just like yours: Storytelling Spurs an Emotional Connection That Drives Donations People are able to connect emotionally with stories. Maybe a part of the story rings true to their own lives, or maybe they've seen similar stories play out with people t...