6 Unique Fundraising Ideas for Nonprofits | iConnectX Unique Fundraising Ideas for charity all the year s 1. Find out more about your donors Just like in any venture that you are planning, the first important thing is to understand about the donors, your target audience for fundraising ideas . Understanding about the donors helps you to plan and strategize the efforts for your donors resulting in favorable outcome. If you are planning to create a customized fundraising campaign, it is advisable to understand your audience completely before setting up any campaign. A customized campaign after understanding the target audience helps to reach more accurately and increase the conversion rate. A study by Campbell and Company at the Center on Philanthropy at Indiana University reveals an interesting fact that irrespective of factors such as income, education, and religiosity, donors across all generations donate the same amount to charity . The good news for nonprofi...