The US has been named as the world’s most
generous country and makes the highest donation than any other country. 2017
was considered the year for charity and philanthropist, industrialists and
individuals donated the whopping $390 billion and same year top the US business
tycoons Bill Gates and Warren Buffet did not make the list in top 10 donors.
Find here The top 10 most generous the US donors.
The US has seen the year on year growth and
recorded a 4.1% growth in 2018 and crossed $400 bn donations first time in
history. Charitable Donations is not like raising funds for your favorite non-profit
organizations, but a philanthropist can donate best items to charity, sponsor
the programs and events of charity, participate as a volunteer for the charity
or support in any manner as possible.
Factors
that will impact the US philanthropy in 2019:
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| Giving Trends for Nonprofits in USA 2019 | iConnectX |
Economic Factors: The trends showing a
slowdown in the US market that probably will affect giving trends in 2019 and
hit the philanthropists and especially influence small givers.
Corporate Sponsorship: 2018 was good for
non profit as many big corporate tied up with the charity to sponsor
their programs and causes. North America alone contributed a whopping $24 billion
in philanthropic works. This is the positive trends in the industry that a
charity can leverage.
Corporates partnership with nonprofit
charities to carried out social activities in the region. Corporates are
supporting the charities not by just by donating funds but also by sponsoring
the charities' events, programs, cause; donated products to auction;
employee-driven fundraising events; and volunteering activity.
Growth of Online Fundraising: Philanthropic
or charitable works are not limited to a region by an individual but now one
can use the online platform to donate. Online giving has seen a staggering
12.1% growth over 2017.
Social Media: Social media is playing an important role to
create awareness about the philanthropic works. Charities are using the
platform to promote their causes, running fundraising campaigns for their live
programs. 35% growth recorded in donation because of creating awareness on the
social media platform.
There are some factors the charity has to
consider while strategizing the social media activity for their fundraising
programs in 2019. Know what charities can do in the era of social media as it
has become a powerful tool for a nonprofit charity for fundraising.
Emerging
Trends in Giving for Charity in 2019:
Collaboration: Seeing the growth in
fundraising in previous years; individuals, industrialists and charities are
going to collaborate for a cross-nation cause. Charities are now looking
towards government and industrialists for large issues like climate change, sanitation
or food for all.
Transparency: Donor has the right to see
where his funds are being utilized. A nonprofit charity must display all
expenses on their websites. So, a user can see where the charity is spending
their donated funds.
Growing concern over cyber security:
Nonprofit business stores the millions of data and also accepts the online
funds for their causes. With a rise in cybercrime, a charity has to protect
their data from hackers to avoid any kind of theft. Nonprofit business are now
tying with technology giants to protect their data from hackers.
Mobile fundraising: Mobile has become a
part of everyone's life and millions of people are using it one daily basis and
it has become center stage in all our areas and fundraising is not left out of this.
The number of fundraising transactions in 2018 has seen 50% growth compare to
last year and is expected to grow in coming years.
Personalized giving: Donors are now
connecting to nonprofit through social media channels and sharing the heartfelt
messages to charities along with making the donations.
Recent
Needs for Nonprofit:
In the light of uncertainties due to the
implication of tax reforms, the charity has to clear on their strategy and
thoughts and look for other demographics also.
Non profit organizations has to come up
with best fundraising event ideas to engage the existing donors and find new
one.
Organizing
Fundraising Events:
Nonprofit must organize Fundraising Events
regularly, it not only retains the regular donors but also helps to get new
donors for your cause. As per the study, 56% of donors regularly attend
fundraising events. It is a traditional method of engagement with donors and
still effective.
Fundraising events could be networking
events, charity auctions, training events, galas, etc.
The purpose of a fundraiser is to raise
awareness about a cause and build a support group for the cause.
A regular traditional event and social
media activity by charities can encourage volunteers to join in organizing the
events or make the donation for the causes. Nonprofits have to share success
stories or videos/images of their recently concluded volunteer activity,
programs, social cause to connect with donors.
Nonprofits need to get creative and come up
with innovative fundraising event ideas for better engagement.
Find BestCharities to Donate:
Before making any kind of charitable
donation to an organization, you must have to research about the best
charities. One need to research the charity based on how much money they are
spending on marketing, spending on employee salary, spending on programs,
programs & causes success, and are they sharing all their expenditure on
their website for clear transparency.
Find Out More Content
Here is the list of best charities to
donate to:
Find Out More Content
How to Plan for Successful Nonprofit Fundraising Event.
List of Best Nonprofit Organizations to Donate in USA 2019.
I really liked your Information. Keep up the good work. Fundraising Christchurch
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