3 Tips to Improve Your Fundraising through Great Storytelling Storytelling isn't just for the books. As a nonprofit, sharing your story, as well as the stories of those you help, your donors, and those who work for you, can have a major impact on your success as an organization. Whether it's posting a video testimonial to your Facebook page, letting a donor take over your Instagram account, or writing a blog or case study about your recent mission trip to Guatemala, the right story told the right way can inspire donations, raise awareness for your cause , and even help retain existing donors for the long haul. Don't believe us? Here's what we've seen storytelling do for nonprofits and charities just like yours: Storytelling Spurs an Emotional Connection That Drives Donations People are able to connect emotionally with stories. Maybe a part of the story rings true to their own lives, or maybe they've seen similar stories play out with people t...